2024 the year of Gen-AI Marketing Automation and Evaluation
Marketing campaigns to develop brand awareness and strengthen it are daunting tasks for any business. Fortunately, in this Gen-AI era growing before our eyes, there are tools to help in the budgeting and planning phase, market research, content creation, and launch. Otherwise, without Gen-AI, who’d have enough time to do it right? Gen AI is a data and image intensive form of artificial intelligence that generates text, images, videos, music, and more from scratch, and it learns from the data and can create something new
In this blog-post, follow us on how to use Gen-AI to build a successful marketing campaign from scratch and tools to evaluate how it’s going during and after the campaigns.
Let’s Create a Successful Gen-AI Marketing Campaign
Gen-AI assisted Planning and Budgeting
First, what’s or realistic P/L goals, target markets, budget, and more before launch/execution. Gen-AI helps do this, so input data and get a first draft plan based on past ideas.
Gen-AI Driven Market Research
Here asking Bing or ChatGTP a hundred questions is cheap but reasonable start. Then dig in with Gen-AI analytics to understand your data . Structure your Gen-AI strategy on Gen-AI defining your strategic personas, like age is one differentiation example: for Millenniums, Baby-boomers, Gen-X, etc. The ask Bing, Baird, Gemini, or ChatGTP, “how do users interact with your brand” and “what strategies will achieve your goals”. Gen-AI analytics save time for your entire campaign, and with simple baby-step program to start.
· Gen-AI Tools to Create Content
There are far too many GenAI tools and categories of marketing support tools. But this allows businesses to generate creative content from scratch, without an artist or copy writer using ChatGTP, Bing, or Baird, and image recognition algorithms. With these tools, you'll create blog posts, Tweets, and ads without hiring a professional—saving time and money! GenAI can also create visuals such as logos, infographics, etc.
· Gen-AI Analytics to help Analyze and Optimize
GenAI analytics are here, and you have previous campaign data (like click-through rates, conversions, etc.) to understand how your audience interacts with your content and what changes could create future success., it helps businesses generate insights from their data to identify areas for improvement or optimization.
Use Gen-AI for Marketing Campaigns for real benefits
· It will Optimize the campaign and increase ROI
Gen-AI helps today’s marketers to increase return on investment (ROI) by optimizing the details in your marketing campaigns. Gen-AI leverages machine learning (ML). And Gen-AI analytics analyzes “lakes of data” (called Data Lakes by some) to determine the best strategies for achieving you campaign goals. So, you reduce wasted money and time on ineffective campaigns, and maximize the impact of your important campaigns.
· Gen-AI improves Targeting and Hyper-Personalization
An effective marketing campaign requires targeting the right audience with relevant content to maximize its success rate. GenAI uses predictive analytics models that can identify patterns within customer behavior data which it does better than humans. This allows Gen-AI marketers to create tailored, targeted campaigns to meet customers' interests.
· Gen-AI Marketing Campaign Automation and Efficiency
Gen-AI is king for automating manual repetitive work associated with marketing campaigns. This frees up your time for creative tasks. Gen-AI automation streamlines the process of advertising budget allocation, audience segmentation, and ad optimization across multiple channels. That’s an amazing contribution to any campaign!
· Gen-AI Cost Savings
Beyond increasing ROI, Gen-AI saves marketers money by reducing costs associated with campaign management activities. Automation can reduce overhead costs, while predictive analytics can help marketers identify cost-effective opportunities for reaching their target audience.
· Gen-AI Analytics and DataStorytelling provide actionable insights
Gen-AI Analytics and DataStorytelling solutions provide marketers and their stakeholders with actionable insights into customer behavior across multiple communication platforms. Gen-AI has the capability to extract meaning and patterns from unstructured data, allowing for a deeper and more comprehensive analysis. Along with DataStorytelling, this provides a better understanding of what is and isn't working, explained in “graphical story” to motivate decisions about how to optimize future campaigns.
With all this, Gen-AI provides invaluable advantages for marketing teams looking to increase efficiency, reduce costs, and maximize ROI.
Incorporating Gen-AI into Marketing Strategies
Gen-AI PPC Campaign Strategies
Gen AI website and marketing grader tools help evaluate relevant keywords, target audiences, bid optimizers, all to create more effective, more targeted messages. It also provides insight so you can adjust your PPC strategies over time.
Gen-AI Keyword Discovery
With Gen-AI using advanced algorithms to analyze large amounts of data from multiple sources, like social media conversations or search engine queries, it's possible to better identify topics and keywords that will engage customers. Gen-AI can discover and optimize new, relevant keywords for better campaign results.
SEO
Via Gen-AI natural language processing (NLP), machine learning algorithms, and predictive analytics, search engine optimization (SEO) uncovers insights from web content that optimize website ranking for target keywords. Think about it for a minute, that’s pretty cool! These same data analytics also can suggest content strategy decisions, like which topics to cover and which take precedence. Gen-AI tools can generate content that best fits SEO criteria and helps your businesses reach more effectively its target audience.
Creating Ads
In 2024, Gen-AI marketers will use a plethora of Gen AI tools to create personalized ads tailored to their target audiences. This allows marketers to create unique ad copy, almost effortlessly. When used with diligence it makes life a little easier for businesses to reach potential customers effectively.
Gen-AI Optimizing Landing Pages
Gen-AI can be used to create multiple landing page versions with optimized designs, copy, images, and other elements for maximum conversion rate. So, 2024 Gen-AI marketers don't have to manually tweak pages and test each version until they find one that works best, Gen-AI does it for them!
Gen-AI Email Marketing Campaigns
Gen-AI NLP and AI/ML algorithms can efficiently identify topics that engage customers and the result is highly-tailored emails, and the automation of email campaigns at predetermined times. All this to reach their intended audiences a time when they don't get annoyed or sent directly to spam.
Maybe You Need a Little Help?
Gen-AI evolution is such that practically countless tools for marketing automation exist. This is our passion optimizing campaigns. SAI6 has solutions and ideas to help get your Gen-AI marketing campaign start maxing out. So, give us a call or email
